You may have heard that reviews are everything.
Before buying, almost all customers sweep the internet for reviews regarding the product or even the store they want to buy from.
Buyers want to ensure the product lasts a long time (for physical goods), and that the store can provide great after-sales support if they encounter any issues.
Reviews help shape the potential buyer’s opinion and steer them in the right direction, according to their needs.
In this blog, we’re looking at some of the most popular online reputation monitoring tools you have at your fingertips.
- Do I Need To Monitor My Brand’s Reputation Online?
- Is It Easy To Monitor Online Reputation?
- Reputation Management: A Great Brand Monitoring Tool
- Online Reputation Monitoring Tools: Social Media
Do I Need To Monitor My Brand’s Reputation Online?
Now, you may be curious about how small businesses can benefit from having a good brand reputation.
First and foremost, it can help you identify potential issues or negative feedback early on.
Addressing these issues promptly prevents them from escalating into bigger problems that could harm your business reputation.
What’s more, it allows you to stay ahead of competitors by monitoring customer feedback and perception of your business offerings.
You can use this info to improve your business decisions and meet customers’ needs and expectations.
Lastly, monitoring your online brand reputation can help you build customer trust and credibility. Engage with them and value their opinions to demonstrate your commitment to excellent customer service.
Is It Easy To Monitor Online Reputation?
Another common question is how easy it is to monitor your small business’s online reputation.
The answer to that question is straightforward today.
If you already have a professional website, a stunning logo, and social media accounts, you have a wide variety of tools to monitor your online reputation.
Reputation Management: A Great Brand Monitoring Tool
As we said earlier, consumers look at online reviews before choosing a business to buy from.
Good reviews can help you attract customers and improve your local search ranking, as search engines will promote companies that have better reviews.
That’s where the Reviews Promoter steps in.
Reviews Promoter is a simple solution for small businesses to get more positive reviews, manage their online reputation, and use recommended content to stay active on social media.
EasyHosting’s solution helps with the following:
- Collect 5-star reviews and showcase them on your website
- Share testimonials on your website to boost trustworthiness
- Create a social media calendar and schedule posts
Whether you’re a startup or an established business, Reviews Promoter has everything you need to take your brand to the next level – and all that at an attractive price.
But the fun doesn’t stop there. EasyHosting offers a complete package for online reputation management, including SEO, under the Search Engine Assist service.
Search Engine Assist is a simple do-it-yourself search engine optimization (SEO) tool that helps businesses improve their website’s exposure and ranking online.
And perhaps the most noteworthy feature is that It can help your business get noticed by major review sites, which can benefit you massively.
It allows you to:
- Access Search Engine Assist through your web host’s dashboard
- Collect information about your website and business and produce an initial analysis of how it performs online
- Choose up to 20 target keywords
- Generate a customized plan of action with steps to complete for your business
- Access detailed instructions and an estimated time for completion
- Access reports on their progress and keyword performance within Search Engine Assist and in monthly emails
If you’re a beginner looking to improve your website’s visibility and search engine rankings, this plan is for you.
Our Search Engine Assist breaks down the process into manageable tasks, covering everything from on-page optimization and off-page SEO to local directories, social media, and more.
Online Reputation Monitoring Tools: Social Media
While most people think they’re just for sharing photos, posts and videos with their loved ones, social media platforms also offer some exciting tools for brands.
When you get your brand online, you also need to create a place on social media. Once this happens, you can use those tools to increase your brand reputation further and answer questions.
However, it’s a great place to check out brand mentions and potential negative reviews that could impact your brand’s reputation.
Social media accounts like Facebook, Instagram, X (formerly Twitter) and many others support a Business Account, where you have many options for automation, brand management and online reputation monitoring.
You have most of the options from their respective web pages to cross-post and monitor online reviews, mentions and potential negative reviews.
Google Alerts is also an excellent tool for monitoring your personal and company’s mentions online.
Just log in with your Google account and connect your brand’s name. Google Alerts can send notifications whenever your company or brand is mentioned in crawled web pages.
Although social media and tools like Google Search provide tons of information for people just starting, a dedicated reputation management platform is always a good investment, especially in businesses that want to expand in the near future.
Pros and Cons of Using Social Media Only for Reputation Management
For most people, starting with only social media in their arsenal is adequate. However, we must talk about the pros and cons of this approach compared to a third-party tool, like the one we’ll refer to in the next section.
So, here are some pros and cons of using social media as a reputation management tool:
Pros:
- It’s easy to access with most tools already available for free.
- They’re great for brand visibility since there are 4.95 billion users on them.
Cons:
- It might take some time to increase your presence on social media on your own.
- Some options in their dashboards are tricky to find.
- You have to do your own research on trends and best practices.
- You are responsible for creating and scheduling posts and interacting with followers.
In this instance, our business requires a tool with more advanced features. If you feel restricted by social media, it may be time to explore other options, like EasyHosting’s reputation management tool Reviews Promoter.
Trust EasyHosting, and your business will thank you!
Do you want to continue reading? Explore EasyHosting’s blog for more topics.
