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Blog > How to Choose a Domain Name for an eCommerce Store
October 17, 2023
We’re all familiar with an eCommerce store. eCommerce stands for electronic commerce, and it’s a digital platform to buy products and services online.
It serves as a virtual storefront, allowing businesses and individuals to showcase their offerings to a global audience.
Unlike physical retail stores, eCommerce stores operate exclusively in the digital space, enabling customers to browse, choose, and purchase items from the comfort of their homes or virtually anywhere with an internet connection.
Some eCommerce stores might have physical locations too. If you own a brick-and-mortar shop downtown, no one will prevent you from launching your eCommerce store. It’s exploring a whole new territory, ready to help you expand your business.
At its core, though, an eCommerce store is still a website that needs the most well-thought-out domain name to stand out in the crowd.
Your online store’s front has to have a catchy and memorable name.
It's not just an address; it's your brand's online identity. That’s why focusing on finding the right domain name is a necessity for the competitive landscape of online shopping.
Some exciting domain names start with a random idea you had when you were browsing Facebook. Others just come out of the blue, but here we have some general tips to keep in mind when you unleash your creativity.
Your brand’s fingerprint should be all over the place if you want to make those online sales. This applied to both physical and online stores.
Just as your physical store reflects your values and style, your domain name should mirror your brand's identity and values online.
Why does this matter? Because consistency breeds trust. When a potential customer visits your eCommerce site, they should feel like they're entering a familiar space that aligns with your brand's image.
Brevity on domain names is a powerful tool for success.
Short and memorable domain names are like the snappy catch phrases of advertising. They grab your attention and stay with you.
Why? Because they:
Symbols and numbers might be difficult to read unless used smartly.
Generally speaking, hyphens and numbers may seem like creative options, but they can often be more trouble than they're worth.
This is translated into noise in customers' minds, so your domain name automatically becomes something not everyone will remember. Plus, typos are lurking in the corner from people who confused a “9” with a “6”!
Most domain search tools on web hosts will suggest an alternate domain name if your idea isn’t present. Checking domain availability is the essential first step in your eCommerce journey.
You can use any search engine for that purpose to find relevant websites that might be using your idea.
In the open and competitive online world, you have to be fast to secure a place in it. Registering a domain name already trademarked or owned by someone else can lead to legal troubles. It's essential to steer clear of potential trademark infringements. A thorough availability check can help you sidestep legal hassles and protect your brand's reputation.
Keywords are, in a way, the secret ingredients that will make your eCommerce company rank online.
They can elevate your domain name and help your eCommerce business stand out. Here's how to tastefully incorporate relevant keywords into your domain name.
Start by using relevant keywords that are popular or trending in the industry. Additionally, use words that are associated with your business's services, products, and industry. For example, if you make and sell jewellery, you could include words like 'jewellery,' 'rings,' 'earrings,' or 'bracelets.'
Another way to use keywords in your domain name is to combine two or more meaningful words. This creates a unique and memorable term that reflects your business. For example, 'SilverFashion' is an excellent combination of keywords if you sell silver jewellery items.
Whether you are expanding your online store or exploring this exciting world, navigating trademarks can be complex.
Ignoring this aspect can lead to legal troubles that are both costly and damaging to your business. Apart from the confusion that comes with a domain name that looks similar to something else, here are some other troubles some eCommerce businesses get into:
Thinking ahead is a great tactic for staying relevant and being able to adapt to the changes in your industry and niche. To ensure its lasting relevance and effectiveness, consider the following:
Social media today is more than just a page with information about companies. They’re actually complete communication channels between users and businesses. That’s why it’s important to secure your social media handles while it’s early.
Once you have a handle, start populating it with your logo and company information.
Purchasing the perfect domain name for your eCommerce venture is an exciting step toward establishing your online presence.
Buying a domain name is a straightforward process. After you check the domain’s availability, it’s time to head over to your registrar and select your domain extension.
Having your domain and web hosting services under the same roof can streamline your online presence and offer a range of advantages for your eCommerce venture. Some obvious benefits are the following:
When you’re thinking of starting your own eCommerce store, your domain name is what guides online shoppers to your store's doorstep. It's not just a web address; it's your digital identity etched into the online world.
Choosing the right domain name for your eCommerce venture is much like selecting the perfect location for a brick-and-mortar store. This decision can significantly impact your business's success.
We've explored the significance of aligning your domain name with your brand's identity, the value of brevity and memorability, the pitfalls of hyphens and numbers, and the importance of conducting availability checks to secure your digital real estate.
Remember that your domain name is your digital storefront sign, the beacon of your brand's identity, and the very first impression you make on potential customers. So, choose wisely and let your domain name be the hallmark of your eCommerce success story.
As you set your foot off for this journey, remember to keep a few things in mind from this article. Make sure your domain name is memorable, your brand is authentic, and your eCommerce venture remains relevant in the future.
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