The topic of remote work has been in the limelight for quite some time now, notably following the global pandemic that pushed many organizations to adapt to new working structures. However, only a few companies were already relying on the remote work model, while others were slowly embracing the hybrid type before eventually shifting to… Continue reading The New Landscape of Work: Is Remote Work the Future?
Home | Blog | Author: Loukas Kouvelis
Mastering Omnichannel Marketing: A Guide for Businesses
Have you ever clicked on a product advertisement only to find the same product pop up when you browse social media, read an email, or visit a brick-and-mortar store? This isn’t just clever marketing—it’s omnichannel marketing in action. In a world where 73% of consumers use multiple channels during their shopping journey, businesses that fail… Continue reading Mastering Omnichannel Marketing: A Guide for Businesses
7 Tips for Engaging Email Campaigns to Boost Results
We’re sure you’ve heard the term email marketing before. Email marketing remains one of the most powerful tools to help businesses maintain an engaged audience. Consider this: 50% of B2C consumers and a staggering 77% of B2B buyers prefer email communication for updates and promotions. Not only does email offer direct engagement, but its return… Continue reading 7 Tips for Engaging Email Campaigns to Boost Results
Small Business SEO Guide: How to Get Online Visibility
Today, maintaining an online presence is no longer optional for small businesses – it’s mandatory. Having a website isn’t enough – you need to ensure your business can be found by the right people at the right time. That’s where Search Engine Optimization (SEO) comes in. Welcome to our Small Business SEO guide, your one-stop… Continue reading Small Business SEO Guide: How to Get Online Visibility
10 Email Segmentation Strategies An eCommerce Needs in 2025
Email marketing remains a cornerstone of eCommerce success. Still, generic blasts (a marketing strategy where a single message is sent to a large audience all at once) are no longer enough. Business-loving customers don’t always eagerly await your next email campaign, so carefully breaking them down into numerous categories can really pay off. Using behavioural… Continue reading 10 Email Segmentation Strategies An eCommerce Needs in 2025
Essential Keyword Metrics You Should Track for Optimal SEO Results
Keyword performance is the heartbeat of any solid SEO strategy, pumping up your site’s visibility, engagement, and conversions. But have you ever wondered how to turn this data into a competitive magic wand for business? Keeping a close eye on some keyword metrics, you can spot the keywords that are close to breaking into top… Continue reading Essential Keyword Metrics You Should Track for Optimal SEO Results
10 Tips to Create a Successful Online Store
A business can’t live without an online store, and the online store can’t live without its business! With global eCommerce sales projected to reach nearly $8 trillion by 2027, it’s wise to have an online presence rather than lose valuable customers to competitors. An online store helps you serve your customers 24/7 and offers them… Continue reading 10 Tips to Create a Successful Online Store
How Much Does a Domain Name Cost?
Domain names cost anywhere from $3 to $20 per year on average. However, domain name costs can vary significantly. In some cases, domain names can be completely free. They can also climb up to tens of thousands of dollars. The exact cost really depends on what you need, which hosting platform you’re getting it from,… Continue reading How Much Does a Domain Name Cost?
Top 19 Must-Have SEO Plugins for WordPress (+ Review)
WordPress is known for being SEO-friendly, but using the right SEO plugins is a clever way to truly maximize your site’s potential. With thousands of plugins available for this ubiquitous platform, it can be hard to choose the best ones. Here’s a comprehensive guide to the top 19 must-have SEO plugins for WordPress, providing you… Continue reading Top 19 Must-Have SEO Plugins for WordPress (+ Review)
Video SEO Guide 2024: How to Make Your Video Rank on Search
Search Engine Optimization, or SEO, is a well-known tech jargon you might be familiar with when working on your website. But what if we told you there’s SEO in other areas, like videos, and that you will need to create videos that are optimized for search engines? Well, in 2024, with video streaming platforms like… Continue reading Video SEO Guide 2024: How to Make Your Video Rank on Search
