Today, maintaining an online presence is no longer optional for small businesses – it’s mandatory. Having a website isn’t enough – you need to ensure your business can be found by the right people at the right time. That’s where Search Engine Optimization (SEO) comes in. Welcome to our Small Business SEO guide, your one-stop… Continue reading Small Business SEO Guide: How to Get Online Visibility
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10 Email Segmentation Strategies An eCommerce Needs in 2025
Email marketing remains a cornerstone of eCommerce success. Still, generic blasts (a marketing strategy where a single message is sent to a large audience all at once) are no longer enough. Business-loving customers don’t always eagerly await your next email campaign, so carefully breaking them down into numerous categories can really pay off. Using behavioural… Continue reading 10 Email Segmentation Strategies An eCommerce Needs in 2025
Essential Keyword Metrics You Should Track for Optimal SEO Results
Keyword performance is the heartbeat of any solid SEO strategy, pumping up your site’s visibility, engagement, and conversions. But have you ever wondered how to turn this data into a competitive magic wand for business? Keeping a close eye on some keyword metrics, you can spot the keywords that are close to breaking into top… Continue reading Essential Keyword Metrics You Should Track for Optimal SEO Results
10 Tips to Create a Successful Online Store
A business can’t live without an online store, and the online store can’t live without its business! With global eCommerce sales projected to reach nearly $8 trillion by 2027, it’s wise to have an online presence rather than lose valuable customers to competitors. An online store helps you serve your customers 24/7 and offers them… Continue reading 10 Tips to Create a Successful Online Store
How Much Does a Domain Name Cost?
Domain names cost anywhere from $3 to $20 per year on average. However, domain name costs can vary significantly. In some cases, domain names can be completely free. They can also climb up to tens of thousands of dollars. The exact cost really depends on what you need, which hosting platform you’re getting it from,… Continue reading How Much Does a Domain Name Cost?
Top AI-Powered Tools for New Small Businesses
Can you afford to ignore a brave new world? Some small business owners may be reluctant to try and get to grips with Artificial Intelligence (AI). Who can blame them? For decades, Hollywood has conjured up visions of out-of-control AI robots. However, what if AI tools were actually a blessing rather than a curse? The… Continue reading Top AI-Powered Tools for New Small Businesses
Top 19 Must-Have SEO Plugins for WordPress (+ Review)
WordPress is known for being SEO-friendly, but using the right SEO plugins is a clever way to truly maximize your site’s potential. With thousands of plugins available for this ubiquitous platform, it can be hard to choose the best ones. Here’s a comprehensive guide to the top 19 must-have SEO plugins for WordPress, providing you… Continue reading Top 19 Must-Have SEO Plugins for WordPress (+ Review)
Website Navigation 101: Make Your Site User-Friendly
A 2011 study published in Behaviour & Information Technology found that it takes about 50 milliseconds for a user to determine whether they like your website or not. This means that you have less than a second to get people’s attention and convince them that your website is worth exploring. Making sure that your website… Continue reading Website Navigation 101: Make Your Site User-Friendly
How to Transfer Your Domain to a New Host without Losing It Forever
The first step to building a great website is choosing an unforgettable name. The competition for domain names is intense, so when you think of a strong name, register the domain as quickly as possible to ensure you get it. After building out your website, you might decide that you no longer want to stay… Continue reading How to Transfer Your Domain to a New Host without Losing It Forever
How to Create an Appealing Landing Page for Your Website
Do you want to convert visitors into leads by learning how to create a landing page? If you do, welcome to the lovely world of the landing page. A killer landing page encourages visitors to take an interest in your product or promotion, making it an incredibly powerful tool in a digital marketing campaign. Efficiently… Continue reading How to Create an Appealing Landing Page for Your Website
