Email marketing remains a cornerstone of eCommerce success. Still, generic blasts (a marketing strategy where a single message is sent to a large audience all at once) are no longer enough. Business-loving customers don’t always eagerly await your next email campaign, so carefully breaking them down into numerous categories can really pay off. Using behavioural… Continue reading 10 Email Segmentation Strategies An eCommerce Needs in 2025
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Essential Keyword Metrics You Should Track for Optimal SEO Results
Keyword performance is the heartbeat of any solid SEO strategy, pumping up your site’s visibility, engagement, and conversions. But have you ever wondered how to turn this data into a competitive magic wand for business? Keeping a close eye on some keyword metrics, you can spot the keywords that are close to breaking into top… Continue reading Essential Keyword Metrics You Should Track for Optimal SEO Results
10 Tips to Create a Successful Online Store
A business can’t live without an online store, and the online store can’t live without its business! With global eCommerce sales projected to reach nearly $8 trillion by 2027, it’s wise to have an online presence rather than lose valuable customers to competitors. An online store helps you serve your customers 24/7 and offers them… Continue reading 10 Tips to Create a Successful Online Store
Top AI-Powered Tools for New Small Businesses
Can you afford to ignore a brave new world? Some small business owners may be reluctant to try and get to grips with Artificial Intelligence (AI). Who can blame them? For decades, Hollywood has conjured up visions of out-of-control AI robots. However, what if AI tools were actually a blessing rather than a curse? The… Continue reading Top AI-Powered Tools for New Small Businesses
How to Transfer Your Domain to a New Host without Losing It Forever
The first step to building a great website is choosing an unforgettable name. The competition for domain names is intense, so when you think of a strong name, register the domain as quickly as possible to ensure you get it. After building out your website, you might decide that you no longer want to stay… Continue reading How to Transfer Your Domain to a New Host without Losing It Forever
How to Create an Appealing Landing Page for Your Website
Do you want to convert visitors into leads by learning how to create a landing page? If you do, welcome to the lovely world of the landing page. A killer landing page encourages visitors to take an interest in your product or promotion, making it an incredibly powerful tool in a digital marketing campaign. Efficiently… Continue reading How to Create an Appealing Landing Page for Your Website
Video SEO Guide 2024: How to Make Your Video Rank on Search
Search Engine Optimization, or SEO, is a well-known tech jargon you might be familiar with when working on your website. But what if we told you there’s SEO in other areas, like videos, and that you will need to create videos that are optimized for search engines? Well, in 2024, with video streaming platforms like… Continue reading Video SEO Guide 2024: How to Make Your Video Rank on Search
Headless eCommerce: A Guide to the Future of Selling
The way we shop is constantly evolving. Customers expect a seamless and personalized experience across all touchpoints, from their desktops to mobile devices and voice assistants. The world of eCommerce is estimated to increase by 24.5% by 2025. To meet these demands, businesses are increasingly turning to headless commerce. Let’s explore this topic further to… Continue reading Headless eCommerce: A Guide to the Future of Selling
eCommerce Trends 2024: What You Need to Know to Stay Competitive
As in many industries, trends constantly change. “Change is the only constant in life,” said Ancient Greek philosopher Heraclitus, his quote perfectly encompassing the current situation with eCommerce trends today. With the daily rapid technological advancements, shifting consumer behaviours, and new market demands, businesses must adapt quickly to remain relevant by staying updated with eCommerce… Continue reading eCommerce Trends 2024: What You Need to Know to Stay Competitive
The 24 Best Email Marketing Software of 2024
If you have an email address and accounts on most social media networks these days, chances are that you’re getting at least a few emails every day. And if these come from small businesses you’re subscribed to, they are probably being sent with some of the most popular email marketing software of this year. According… Continue reading The 24 Best Email Marketing Software of 2024
