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When you’re eager to get your business online, you have a whole list of checkboxes to fill out. But sometimes, it can be difficult to keep up with every little detail on your own.  Building your business website is one thing, but you need to make sure you don’t fall for the most common mistakes… Continue reading Common Mistakes to Avoid When Creating a Small Business Website in Canada

As a business owner of any scale, staying on top of all the daily tasks is a milestone on its own.  When focusing on your online reputation, though, you have to be extra careful and invest more time into ensuring that you’re heading in the right direction. This article will explore some tips for you… Continue reading Pro Tips to Monitor Your Online Reputation Without Breaking the Bank

Facebook, Instagram, YouTube, X, TikTok – you name it. When looking to find your favourite company on some of these, chances are they already have an account set up. There’re almost 4.95 billion people using social media worldwide. This means all these social media users could be potential customers for your business, too! This article… Continue reading The Role of Social Media in Boosting Sales for Canadian Small Businesses

You may have heard that reviews are everything.  Before buying, almost all customers sweep the internet for reviews regarding the product or even the store they want to buy from.  Buyers want to ensure the product lasts a long time (for physical goods), and that the store can provide great after-sales support if they encounter… Continue reading Online Reputation Monitoring Tools: A Comprehensive Review

Imagine you own a gift shop. As the owner, you have many customers who shop online or visit your physical store during the holiday season.  Based on their previous purchasing experience, you have a good idea of what they’re looking for and can use this information to enhance their shopping experience.  Additionally, you send personalized… Continue reading Increasing Engagement with Personalized Holiday Email Campaigns: A Simple Guide

It’s the exciting holiday season, and you just created your holiday marketing strategy, which means there’s an opportunity for great content and self-reflection. It’s also a wonderful time to show your customers all the benefits of your business before moving on to next year. The holiday season is always a thrilling time, and we’re here… Continue reading How to Boost Customer Loyalty in the Holiday Season

When businesses first begin, they typically take their time creating a website. This involves using a website builder, developing an appealing online image, producing top-notch content, and utilizing social media’s influence. Each step of this process is a strategic move toward digital success. This blog will cover the necessary steps in building a professional website… Continue reading Steps on Building a Professional Website That Will Rank on Google

When playing your marketing cards, email marketing stands out as a great option and an opportunity to get more sales to your business.  For most businesses, email marketing brings forward three main benefits: These three are more than enough to set your business on the road to a successful trajectory and bring huge improvements to… Continue reading 10 Tips for Effective Email Marketing

There’s an increasing number of people who trust the first result on search engines. Analysis from reputable sources posted online shows that on organic search results, the first result has a CTR of 27.6%. This means that if 100 people see this search engine results page, almost 30 will likely click on the first result.… Continue reading The Ultimate Guide to On-Page SEO Techniques for 2024

As we look toward the future of web design, many are curious about the trends that will take centre stage in 2024.  Whether you’re a web designer seeking inspiration or an entrepreneur looking to improve your business’s online presence, it’s always helpful to stay ahead of the curve. To that end, we’ve compiled a list… Continue reading Website Design Trends to Watch for in 2024