Tag: Email Segmentation

Email marketing remains a cornerstone of eCommerce success. Still, generic blasts (a marketing strategy where a single message is sent to a large audience all at once) are no longer enough. Business-loving customers don’t always eagerly await your next email campaign, so carefully breaking them down into numerous categories can really pay off. Using behavioural… Continue reading 10 Email Segmentation Strategies An eCommerce Needs in 2025